The Management Resource Group, Inc.

Professional Recruiting | Marketing Research | Strategic Planning | Interim Management

What We Can Do

Professional Recruiting
  • Conduct contingency or retained searches
  • Provide temporary or project-based full life cycle recruiting
  • Advise on recruiting best practices and metrics
  • Provide candidates with resume writing services and interview training
Marketing Research
  • Compilation and interpretation of internal marketing data
  • Collection and analysis of research from industry and government sources
  • Original research, including focus groups and surveys
  • Concept testing for new products/services
  • Customer satisfaction and loyalty measurement
  • Brand awareness and image analysis
  • Purchase behavior analysis
  • Market segmentation studies
  • Price sensitivity
Strategic Planning
  • Assessment of market opportunities and competitive environment
  • Preparation of business plans, including financial projections
  • Evaluation of start-up and acquisition opportunities
  • Audits of strategies and opportunities of troubled businesses
  • Brand/product positioning concepts
  • Analysis of product line additions/deletions
  • Pricing and distribution strategies
  • Organization structure
Marketing Planning
  • Preparation of annual and longer term plans and budgets
  • Development of incentive plans for sales force and channels of distribution
  • Creation of pricing and other consumer or trade promotions
  • Refinement of essential marketing information and data systems
Marketing Communications
  • Definition of strategic direction for advertising, publicity, collateral/promotion materials, and related activities
  • Management of agency reviews
  • Evaluation of creative and media plans
Management Services
  • Interim management
  • Executive recruiting
  • Representation on boards of directors

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