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The American Affluence Research Center

Ron Kurtz has researched and tracked the affluent market since 1982 when he became the founding President of Sea Goddess Cruises. Kurtz is a co-founder of The American Affluence Research Center, an affiliate of MRG.

Semi-annually, AARC conducts a syndicated survey among the most affluent 10% of U.S. households to measure their 12-month outlook for the economy, the stock market, and their personal income. The survey also explores their expected changes in spending and investment plans for over 20 products and services.

AARC also conducts custom marketing research studies, including both focus groups and surveys, among the affluent.

AARC sells name lists of the affluent for direct marketing. The quality of these lists has been confirmed through surveys conducted by AARC.

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